Mass Media

Paul Mason- Why it's kicking off everywhere

Audience effects theories part 1

The Hypodermic needle/syringe theory

The two step flow theory

Media Ownership and control part 1

Ownership and control of the mass media

Media representations of gender part 1

Racism & stereotypes in the media

Audience effects theories part 2

The uses and gratification audience theory

The cultivation audience theory

Media Ownership and control part 2

Who owns the media & media concentration

Media representations of gender part 2